For immigrant communities, ties to home can exist in several forms. Sport is one of them. Even when a community is spread across different cities, countries, and generations, there’s a familiarity in watching your country play.
There’s also something special about the journey to watch the game. Whether it’s making your way across the city to meet friends and family or finding the place where everyone has gathered, that experience became a natural part of the concept and a way to bring the T90 Mule into the story.
The result is an exploration of sport, culture, and the ways we carry pieces of home with us, wherever we are.
A speculative campaign for Nike x Kids of Immigrants.